I tried to show the power of iconography. Although my photoshopping skills are limited, I hoped to prove that powerful iconography can allow us to make associations even when we have not seen a company logo more than 10 or 20 times. Here, we see Pixar's lamp character, without any text, next to an ordinary desk lamp. The shape and character in Pixar's logo is uniquely their own, especially when juxtaposed to an insignificant lamp which is very similar. I wanted to try to think about what other companies may have similar types of effective iconography, even those which haven't been viewed more than a couple of times. Maybe the class could discuss what makes something memorable? Why certain icons are more memorable than others? Does the physical movement of the lamp jumping around and squeezing out the "I" in Pixar make it memorable? Or is it simply the shape of the image?
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